Learning something new takes courage, and that bravery deserves to be rewarded. So I make fun, empathetic products that support that choice and all the ones after. I want learning to feel like a teacher just wheeled in a TV cart or said, “Let’s take this class outside.” Because technology’s role in education is to even the playing field, and mine is to make it feel like play.
THINGS
I'VE
MADE
THINGS
I
DO
Product Strategy
Define what product or features to build and why they matter, blending user insight, behavioral design, and creative storytelling
For 0-1 products, shape MVPs, implement systems for creative and operational growth and align creative vision with business outcomes
Creative Direction
& Brand Storytelling
Shape the voice, visual identity, story architecture, and emotional core of products and experiences.
Oversee narrative cohesion across every touchpoint, leading multidisciplinary teams through concept to GTM
Content & Experience Design
Create imaginative, scalable, developmentally sound content systems, that make learning feel like play
Concept and write scripts, stories, and interactive activities or any in-app content and partner with curriculum, creative, and engineering teams to bring them to life
Fractional Leadership
Provide executive-level creative and product leadership for growing teams.
Guide organizations through 0-to-1 launches, brand evolutions, product pivots, and new feature builds
Kid Consulting
Help teams understand how kids actually learn and engage and advise on creative concepts, user flows, content, design, and tone through a kids’ lens
Translate educational research and social-emotional learning principles into product design, content strategy, and creative systems that kids love—and parents trust.
THINGS
I
am
I got my start as a book editor at Scholastic, where I learned I liked helping people explore something new about themselves or the world around them. That discovery became the throughline of my career—as an author, a founder of a speechwriting company, and an ed-tech builder.
I love making cool things with smart people, the beginnings of things, creatively solving “unsolvable” problems, and constraints. I think humility breeds innovation and non-linear backgrounds make the most well-rounded leaders.
Find me in Fort Greene Park and talk to me about the magic of marathon day, a cute thing your kid did, something you’re weirdly passionate about, or a new recipe you’re making for dinner.
Chief Creative Officer → General Manager
2023–2025
Led product, creative, and brand through multiple pivots—building a daily confidence app for kids that grew 150x in one year
CEO & Founder
2018—NOW
Co-founded and led a speechwriting company featured in global press including the The New York Times, Vogue, Harper’s Bazaar
Chief Creative Officer
(ever scouts)
2021—2023
Designed and led creative for collaborative, story-based learning adventures that taught social-emotional skills via virtual “missions”
Head of Content
(future scouts)
2020—2021
Developed and oversaw the creative foundation for a reimagined scouting experience
Children’s Book Author
2009—NOW
Published more than a dozen children’s and YA books with Macmillan, Hachette, and Scholastic
Editor
(Scholastic)
2010—2017
Acquired and edited over 100 titles including beloved brands, new media properties, award-winners, and NYT bestsellers
Don’t be shy, say hi!