VISION & STRATEGY
/
PRODUCT LEADERSHIP
/
CREATIVE DIRECTION
Legends
(
1
)
/ About the project
Legends is a daily training app that teaches kids confidence through 5-minute videos about legendary people and interactive, personalized exercises families do together. Confidence isn’t a trait you’re born with—it’s a skill you can build.
/ Title
General Manager
Chief Creative Officer
/ Year
2023-2025
/ ROLE
Led day-to-day business operations, team management, and growth, achieving 150x growth in one year and an NPS score of 70+
Concepted and defined the product vision and experience: “a confidence coach in your pocket”
Wrote and directed 180 “confidence workouts,” short-form videos and interactive activities that inspired and transformed
Created and voiced “Jordan,” the beloved confidence coach character
Developed brand identity, marketing and social assets, and all internal/external comms
OTHER
PROJECTS
Don’t be shy, say hi!