CREATIVE DIRECTION
/
EXPERIENCE DESIGN
Future Scouts
(
4
)
/ About the project
Future Scouts was born out of the question: what would scouting look like if it were founded today? A hybrid IRL and digital SEL program, it taught life skills through live-action skits, gamified challenges, and in-person troop sessions connecting online learning with real-world play.
/ Title
Head of Content & Experience
/ Year
2020-2021
/ ROLE
Created the brand identity, tone of voice, UI/UX, and experience across every touchpoint—building a web app that felt like an animated video game
Directed production teams and talent, delivering new weekly content and shaping the full user journey from onboarding to achievement systems
Wrote and directed dozens of hours of live-action skits, directed actors on set, and managed production teams of animators, editors, and designers
Designed gamified reward systems (badges, missions, in-app progress)
OTHER
PROJECTS
Don’t be shy, say hi!